Asera was built on a simple belief: opportunity should be easier to find.
Established in 2026, Asera was founded by Unathi Ntombela with a vision to make it easier for people and businesses to connect, collaborate, and grow.
Across Africa, countless talented businesses and skilled individuals struggle to find each other. Customers search for reliable services, while businesses work hard to reach the right audience. Asera was created to close that gap.
Our platform provides a free marketplace where people can discover trusted suppliers, businesses can showcase their services, and communities can unlock new economic opportunities. Whether someone is planning an event, starting a project, or searching for the right service provider, Asera brings everything together in one place.
Asera is more than just a marketplace. It is part of a larger vision to strengthen Africa’s economic infrastructure through technology. As part of the Toolbox Africa ecosystem, Asera contributes to a growing network of platforms designed to empower businesses and create opportunities across the continent.
By connecting people with businesses and generating real marketplace insights, Asera helps highlight emerging industries, reveal in-demand skills, and support job creation in communities that need it most.
At its heart, Asera exists to help people move forward — whether that means growing a business, finding a trusted service, or turning an idea into reality.
To become the platform where Africa connects.
To make it simple for people and businesses to find each other, work together, and create economic opportunity through a trusted digital marketplace.
To unlock opportunity by giving every business and every person access to the tools, connections, and visibility they need to grow.