Asera Privacy Policy

Last Updated: April 2026

Welcome to Asera. Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our platform, website, mobile applications, and services.

By accessing or using Asera, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

We may collect the following types of information when you use Asera:

Personal Information

Information that identifies you personally, including:

  • Full name
  • Email address
  • Phone number
  • Business information (for suppliers or businesses)
  • Profile information
Usage Data

Information about how you interact with our platform:

  • Device type
  • Browser type
  • IP address
  • Pages visited
  • Time spent on the platform
  • Interaction with features such as planning tools or marketplace listings
Business & Marketplace Data

For businesses using Asera:

  • Business name and contact details
  • Product or service listings
  • Pricing information
  • Customer interaction data

2. How We Use Your Information

We use your information to:

  • Provide and operate the Asera platform
  • Connect customers with businesses and suppliers
  • Improve platform features and user experience
  • Personalize recommendations and marketplace results
  • Provide customer support
  • Communicate updates, offers, and announcements
  • Analyze market trends and platform performance

Data collected through Asera may also help generate market insights and employment trends that support job creation and economic development.

3. Sharing Your Information

We may share your information in the following situations:

With Businesses and Suppliers

If you request a product or service, your information may be shared with the relevant business on the platform.

Service Providers

We may share information with trusted third-party providers that help operate the platform, such as:

  • Payment processors
  • Cloud hosting services
  • Analytics providers
  • Security and fraud prevention services
Legal Requirements

We may disclose information if required by law, regulation, or legal process.

Business Transfers

If Asera undergoes a merger, acquisition, or investment transaction, your information may be transferred as part of that process.

4. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or misuse.

However, we can not as an online platform guarantee complete security.

5. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access your personal data
  • Request corrections to inaccurate information
  • Request deletion of your data
  • Opt out of marketing communications
  • Request a copy of the data we hold about you

To exercise these rights, please contact us using the details below.

6. Cookies and Tracking Technologies

Asera may use cookies and similar technologies to:

  • Improve platform performance
  • Remember user preferences
  • Analyze user behavior
  • Enhance security

You can manage cookie preferences through your browser settings.

7. Third-Party Links

Our platform may contain links to third-party websites or services. Asera is not responsible for the privacy practices of these external platforms.

8. Children's Privacy

Asera is not intended for individuals under the age of 13. We do not knowingly collect personal information from children.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the Last Updated date and notify users where appropriate.

10. Contact Us

If you have questions about this Privacy Policy, please contact us:

Asera Support Team
Email: admin@asera.co.za